Ad tracking is the process of monitoring and assessing the performance of advertising campaigns. It allows businesses to see which ads are performing well and yielding a positive return on investment (ROI), and which ones are underperforming and need to be tweaked or replaced. Ad tracking also provides valuable insights into customer behavior, such as what ad creative resonates with them and where they saw the ad. This information can be used to optimize future campaigns for better results.

There are various ways to track advertising campaigns, including online tools, phone tracking, and in-person surveys. The most effective method will depend on the type of campaign being run and the resources available. For example, online ads can be tracked using web analytics software, while TV ads can be tracked using Nielsen ratings.

Ad tracking is an important part of any marketing campaign. It allows businesses to see which ads are working and where they need to make improvements. By tracking advertising campaigns, businesses can optimize their marketing efforts for better results.