Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create an emotional connection between the viewer and the brand.
One of the most famous examples of advertainment is Michael Jackson’s Pepsi commercial from 1984. In the commercial, Jackson performs his signature dance moves while singing “Billie Jean.” The commercial was so popular that it helped to launch Jackson’s career as a global superstar.
Today, advertainment is often used in social media marketing. For example, many brands create YouTube videos that are designed to be entertaining as well as informative. These videos are often shared by viewers, which helps to increase the reach of the marketing campaign.
Advertainment can be an effective way to reach consumers, but it is important to strike the right balance between entertainment and advertising. Too much advertising can turn off viewers, while too much entertainment can make the brand seem tone-deaf. Finding the right mix of entertainment and advertising is essential to creating an effective advertainment campaign.