The American Marketing Association (AMA) is a professional organization for marketing professionals. The AMA defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The AMA’s mission is to “advance the practice and teaching of marketing worldwide.” The organization accomplishes this by offering resources, professional development opportunities, and networking events for marketing professionals.
AMA also provides guidance on ethical marketing practices and conducts research to advance marketing knowledge. Some of the organization’s most popular resources include the AMA Marketing Code of Ethics and theAMA Dictionary of Marketing Terms.”