Attitudinal targeting is a marketing technique that involves targeting consumers based on their attitudes or beliefs. This can be done by segmenting consumers into groups based on their attitudes and then targeting them with marketing messages that are tailored to their specific attitude. Attitudinal targeting can be used to target consumers who are interested in a particular product or service, or to target those who are likely to be receptive to a certain message.
There are many different ways to measure consumer attitudes, but some common methods include surveys, focus groups, and consumer research. Attitudinal data can be very useful for marketers, as it can help them understand how consumers think and feel about certain topics. This type of information can then be used to create more effective marketing campaigns that are better able to target the right consumers.