Business to business marketing, also known as B2B marketing, is a type of marketing that focuses on selling products or services to other businesses or organizations. B2B marketing is usually characterized by longer sales cycles and higher ticket prices than business to consumer (B2C) marketing.
B2B marketing efforts may focus on a specific industry or market segment, such as healthcare or government, and may require a different marketing mix than B2C marketing. For example, because business customers are often more sophisticated and have specific needs, they may require more education about a product or service before making a purchase. Additionally, B2B marketers typically focus on building relationships with their customers, rather than simply trying to sell them a product or service.
If you’re a business owner or marketing professional, it’s important to understand the basics of B2B marketing. By understanding how B2B marketing works, you can more effectively market your own products or services to other businesses.