Category: Marketing Terms

Account planning in marketing is the process of mapping out a strategy for how a company will reach its desired target market. This plan takes into acco…

Ad blocking is the practice of using software to block advertising from appearing on websites. Ad blockers are usually used to improve web browsing sp…

Ad filtering is the process of screening out or blocking ads that appear on websites, in email, or in other digital media. Ad filters can be implement…

Ad serving is the technology used to serve advertisements on websites. Ad servers are provided by ad networks and ad exchanges, and they work with deman…

Ad tracking is the process of monitoring and assessing the performance of advertising campaigns. It allows businesses to see which ads are performing we…

Advergaming is a type of advertising that involves incorporating advertising messages into video games. Advergaming can take a variety of forms, inclu…

Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create…

Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. Marketing is the process of planning and e…

Advertising Age (sometimes abbreviated as Ad Age) is an American newspaper and website covering the advertising and marketing industries. It publishes…

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes o…

The Advertising Board is a group of marketing and advertising professionals who meet to discuss industry news, trends, and best practices. The board m…

An advertising campaign is a series of planned advertisement messages that share a single idea and overall goal. The goal of an advertising campaign m…

Advertising management is the process of planning, executing, and monitoring advertising campaigns. It involves making decisions about which media to …

Advertising media selection is the process of choosing which advertising channels to use to reach a target market. The selection of advertising media …

An advertising postcard is a physical postcard that contains marketing information about a product or service. These postcards are typically used to p…

Advertising research is the process of investigating and collecting data about consumers in order to create more effective marketing campaigns. This r…

An advertising slogan is a short, catchy phrase that is used to promote a product or company. These slogans are designed to create an emotional respon…

Affiliate marketing is a type of online marketing in which businesses promote and sell products and services through affiliate relationships with othe…

Affinity marketing is a marketing strategy that focuses on marketing to groups with shared interests or characteristics. Affinity marketing can be use…

The marketing strategy of increased aggressiveness is a response to an increase in competition, or the threat thereof. It is also a means of protectin…

Agricultural marketing is the process and activities involved in the marketing of agricultural products. It includes all aspects of marketing such as …

The Aida Model is a marketing tool used to identify the most important elements in the marketing mix. It is also known as the “AIDA funnel” or the “AI…

It’s a marketing term that refers to the act of creating a strong emotional connection with a brand. It’s often used in relation to marketing campaign…

Algorithmic pricing is the process of using algorithms to automatically set prices for products or services. This type of pricing can be used in a var…

Ambush marketing is a marketing strategy in which a company associates itself with a high-profile event without paying for official sponsorship. This …

The American Marketing Association (AMA) is a professional organization for marketing professionals. The AMA defines marketing as “the activity, set o…

An Arabber is a marketing term used to describe a person who sells goods door-to-door, typically in poorer neighborhoods.

The term “arabber” is th…

The Aspirational Age is the period of marketing and advertising history in which products and services are marketed to consumers based on the idea of …

Aspirational brand marketing is a type of marketing that focuses on creating an emotional connection between the consumer and the brand. This type of …

The Association of National Advertisers (ANA) is a trade association that represents the marketing interests of companies and organizations in the Uni…

Attack marketing is a marketing strategy in which a company focuses its resources on a small group of high-value customers or target markets. The goal…

Attentiontracking is a marketing technique that involves measuring and analyzing an individual’s attention span in relation to marketing stimuli. This…

Attitudinal targeting is a marketing technique that involves targeting consumers based on their attitudes or beliefs. This can be done by segmenting c…

Audience Measurement refers to the process and/or methodologies used to collect data on media audiences. This data is then used to provide insights on…

Audience response refers to the feedback that an audience gives in reaction to a piece of content. This feedback can be either positive or negative, a…

Augmented Reality Advertising (ARA) is a marketing technique that uses technology to enhance or create a more realistic experience for users. This can…

The Boston Consulting Group (BCG) Matrix is a tool used by businesses to help them determine what products or services they should invest in. It is al…

A Bachelor of Business is an undergraduate degree that provides students with the skills and knowledge necessary to pursue a career in business. The c…

Badge engineering is the process of taking one product and rebranding it as another. This is most often seen in the automotive industry, where a car c…

Bait pricing is a marketing technique in which a company offers a product or service at an artificially low price in order to lure customers into its …