Category: Marketing Terms

Become a marketing expert with our full marketing dictionary below:

Account Planning

Account planning in marketing is the process of mapping out a strategy for how a company will reach its desired target market. This plan takes into acco…

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Ad Blocking

Ad blocking is the practice of using software to block advertising from appearing on websites. Ad blockers are usually used to improve web browsing sp…

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Ad Filtering

Ad filtering is the process of screening out or blocking ads that appear on websites, in email, or in other digital media. Ad filters can be implement…

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Ad Serving

Ad serving is the technology used to serve advertisements on websites. Ad servers are provided by ad networks and ad exchanges, and they work with deman…

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Ad Tracking

Ad tracking is the process of monitoring and assessing the performance of advertising campaigns. It allows businesses to see which ads are performing we…

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Advergaming

Advergaming is a type of advertising that involves incorporating advertising messages into video games. Advergaming can take a variety of forms, inclu…

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Advertainment

Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create…

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Advertising

Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. Marketing is the process of planning and e…

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Advertising Age

Advertising Age (sometimes abbreviated as Ad Age) is an American newspaper and website covering the advertising and marketing industries. It publishes…

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Advertising Agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes o…

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Advertising Board

The Advertising Board is a group of marketing and advertising professionals who meet to discuss industry news, trends, and best practices. The board m…

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Advertising Slogan

An advertising slogan is a short, catchy phrase that is used to promote a product or company. These slogans are designed to create an emotional respon…

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Affiliate Marketing

Affiliate marketing is a type of online marketing in which businesses promote and sell products and services through affiliate relationships with othe…

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Affinity Marketing

Affinity marketing is a marketing strategy that focuses on marketing to groups with shared interests or characteristics. Affinity marketing can be use…

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Aida Model

The Aida Model is a marketing tool used to identify the most important elements in the marketing mix. It is also known as the “AIDA funnel” or the “AI…

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Aisdalslove

It’s a marketing term that refers to the act of creating a strong emotional connection with a brand. It’s often used in relation to marketing campaign…

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Algorithmic Pricing

Algorithmic pricing is the process of using algorithms to automatically set prices for products or services. This type of pricing can be used in a var…

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Ambush Marketing

Ambush marketing is a marketing strategy in which a company associates itself with a high-profile event without paying for official sponsorship. This …

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Arabber

An Arabber is a marketing term used to describe a person who sells goods door-to-door, typically in poorer neighborhoods.

The term “arabber” is th…

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Aspirational Age

The Aspirational Age is the period of marketing and advertising history in which products and services are marketed to consumers based on the idea of …

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Aspirational Brand

Aspirational brand marketing is a type of marketing that focuses on creating an emotional connection between the consumer and the brand. This type of …

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Attack Marketing

Attack marketing is a marketing strategy in which a company focuses its resources on a small group of high-value customers or target markets. The goal…

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Attention Tracking

Attentiontracking is a marketing technique that involves measuring and analyzing an individual’s attention span in relation to marketing stimuli. This…

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Audience Response

Audience response refers to the feedback that an audience gives in reaction to a piece of content. This feedback can be either positive or negative, a…

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B.C.G. Analysis

The Boston Consulting Group (BCG) Matrix is a tool used by businesses to help them determine what products or services they should invest in. It is al…

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Badge Engineering

Badge engineering is the process of taking one product and rebranding it as another. This is most often seen in the automotive industry, where a car c…

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Bait Pricing

Bait pricing is a marketing technique in which a company offers a product or service at an artificially low price in order to lure customers into its …

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