Corporate Branding
Corporate branding is the practice of marketing a company’s name, logo and products under one unified identity. It is often used as a marketing strategy…
Corporate Communications
Corporate communications is the marketing, advertising, public relations, and branding of a company or organization. It encompasses how the company or o…
Country of Origin
According to the World Trade Organization, the country of origin is “the country of manufacture, production, or growth where a commodity or good origina…
Cost Per Action
Cost Per Action (CPA) marketing is a type of marketing where advertisers only pay for each specified action that is taken by a potential customer. This …
Cost-Plus Pricing
Cost-plus pricing is a marketing strategy in which a company sets the price of its product or service based on the costs incurred plus a desired profit …
Costermonger
A costermonger is a person who sells fruit, vegetables, or other goods from a handcart or stall in the street. The word “costermonger” has been used sin…
Cost Per Mille
Cost per mille (CPM), also called cost per thousand, is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. If…
Corporate Social Responsibility
Corporate social responsibility (CSR) is a company’s commitment to operating in an ethical and sustainable manner. This includes respecting the rights o…
Cost Per Impression
Cost Per Impression (CPM) is the cost an advertiser pays for 1,000 marketing impressions. CPM is calculated by dividing the total cost of marketing camp…
Cost Leadership
Cost leadership is a marketing strategy in which a company offers products or services at the lowest possible price to gain market share. This strategy …
Cost-Plus Pricing With Elasticity Considerations
Cost-plus pricing with elasticity considerations is a marketing strategy that takes into account the price elasticity of demand when setting prices for …
Cost The Limit of Price
Cost The Limit of Price marketing strategy is a marketing technique that defines the maximum amount that a company is willing to spend on marketing and …
Cost Per Click
Cost Per Click (CPC) is the amount you pay for each click on your advertisement. The CPC for each ad is determined by the advertiser; some advertisers m…
Cosmetics Advertising
Cosmetics advertising refers to the marketing and promotion of cosmetics products. This can be done through a variety of channels, including television,…
Ad Tracking
Ad tracking is the process of monitoring and assessing the performance of advertising campaigns. It allows businesses to see which ads are performing we…
Account Planning
Account planning in marketing is the process of mapping out a strategy for how a company will reach its desired target market. This plan takes into acco…
Advertising
Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. Marketing is the process of planning and e…
Ad Serving
Ad serving is the technology used to serve advertisements on websites. Ad servers are provided by ad networks and ad exchanges, and they work with deman…
Convenience Store
A convenience store, or “convenience shop” is a small retail outlet that stocks a range of everyday items such as groceries, snacks, cigarettes, alcohol…
Copyright
Copyright is a type of intellectual property that gives its owner the exclusive right to reproduce, distribute, and perform a work or to authorize other…
Content Analysis
Content analysis is a research method used to analyze written, spoken or observed communication. It’s a systematic way of breaking down, evaluating and …
Copy Testing
Copy testing is a marketing research technique used to evaluate the effectiveness of marketing materials such as advertising copy, website content, or e…
Contribution Margin Analysis
Contribution Margin Analysis is a marketing technique that quantitatively evaluates marketing mix decisions in terms of their contribution to profitabil…
Coolhunting
Coolhunting is the process of tracking and identifying new trends, products and services. It’s often associated with marketing, but can also be used in …
Contextual Advertising
Contextual advertising is a form of online marketing that focuses on placing ads on websites or apps that are relevant to the user’s current context or …
Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audienc…
Consumer Socialization
Consumer socialization is the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in a market-b…
Consumer
A consumer is an individual who purchases goods or services for personal use. The term “consumer” can also refer to a person who uses something, such as…
Consumer Culture Theory
Consumer culture theory is a sociological and marketing perspective that suggests that modern Western societies are defined by their consumption of good…
Consumer-Generated Advertising
Consumer-generated advertising is marketing that is created by consumers, rather than by brands or businesses. This can take the form of online reviews,…
Consumer Demand
Consumer demand is an important marketing concept that refers to how much of a product or service consumers are willing and able to purchase. It’s impor…
Consumer Purchase Funnel
The consumer purchase funnel, also known as the marketing funnel or simply the sales funnel, is a tool used by marketing and sales professionals to trac…
Consumer Switching
Consumer switching occurs when individuals or households choose to purchase goods or services from a different company than they have in the past. This …
Consumer Confusion
Consumer confusion occurs when a customer is unable to determine the difference between two or more products. This can often happen when products are ve…
Consumer Behavior And Ideals of Beauty
The marketing of ideals of beauty has a profound impact on consumer behavior. Society tells us that we must look a certain way in order to be accepted, …
Consumerism
Consumerism is an economic theory which states that a progressively greater level of consumption is beneficial to the consumers. The theory is based on …
Consumer Behavior
Consumer behavior is the study of how people make decisions about what to buy, eat, drink, wear, or do with their time. It includes both the psychologic…
Construction Marketing Association
The Construction Marketing Association (CMA) is a professional organization that provides marketing resources and networking opportunities for constru…
Congestion Pricing
Congestion pricing is a type of demand-based pricing used to manage traffic congestion. The price of using a congested road or other scarce resource i…
Cluster Analysis
Cluster analysis is a marketing research technique that groups consumers with similar characteristics together. This allows businesses to better targe…