The Communications Management function is responsible for the management of an organization’s internal and external communication. This includes the development and implementation of strategies and plans to ensure that communication is effective and consistent with the organization’s goals and objectives.
The Communications Management function also oversees the creation and distribution of all communications materials, including press releases, website content, newsletters, brochures, and annual reports. In addition, this function manages media relations and interacts with the news media on behalf of the organization.
An important part of Communications Management is crisis management. In the event of a crisis, it is the responsibility of the Communications Manager to develop and implement a plan to protect the reputation of the organization. This may include issuing statements to the media, coordinating interviews, and working with other departments to ensure that the organization’s response is cohesive.
The Communications Manager also works with other departments within the organization to promote a positive image and to ensure that information is disseminated effectively. This includes developing marketing materials, coordinating promotional events, and developing relationships with key stakeholders.