Competitor indexing is marketing research that uses a variety of techniques to track the marketing strategies and tactics used by your competitors. This information can be used to improve your own marketing efforts.

There are a number of ways to collect data on your competitors. One way is to use marketing intelligence software, which can help you track and analyze your competitor’s marketing activities. You can also use market research firms or consult with industry experts.

Once you have gathered data on your competitor’s marketing activities, you can begin to analyze it to see what they are doing well and where they could improve. This information can then be used to improve your own marketing strategy.

Competitor indexing is an important part of marketing research and can be a valuable tool for improving your marketing strategy.