Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s an ongoing commitment that requires businesses to produce quality content on a regular basis in order to keep their audiences engaged. But it’s not just about cranking out blog posts or churning out new pieces of collateral; effective content marketing must also be strategic, with the ultimate goal of achieving specific business objectives.
This means that businesses need to carefully consider what kinds of content will resonate most with their target audiences and align those pieces with their overall marketing goals. Only then can they hope to see real results from their content marketing efforts.
So, if you’re wondering what all the fuss is about when it comes to content marketing, there you have it: a strategic approach to creating and distributing valuable, relevant, and consistent content with the goal of driving profitable customer action.
Now that you know what content marketing is, check out our blog post on how to get started with a content marketing strategy.