A convenience store, or “convenience shop” is a small retail outlet that stocks a range of everyday items such as groceries, snacks, cigarettes, alcohol, and lottery tickets.
Many convenience stores also offer services such as ATM machines, photocopying, and pay-at-the-pump gasoline. In some jurisdictions, convenience stores are licensed to sell alcohol and tobacco products.
Convenience stores typically have extended opening hours, and are located near residential areas so that they are easily accessible to consumers.
The marketing strategy for a convenience store must take into account the fact that these stores compete with a wide variety of other retailers, including supermarkets, drugstores, and gas stations. Therefore, convenience stores need to focus on offering a unique mix of products and services that appeal to their target market.
Some common marketing tactics used by convenience stores include loyalty programs, coupons, and in-store promotions.