Coolhunting is the process of tracking and identifying new trends, products and services. It’s often associated with marketing, but can also be used in other areas such as fashion, design and architecture.
The term was first coined in the early 1990s by marketers at advertising agency TBWAChiatDay. They used it to describe their process of finding new ideas and trends that they could then use to create marketing campaigns for their clients.
Nowadays, coolhunting is used more broadly to refer to anyone who tracks trends and identifies new products or services. There are even coolhunting agencies that help companies find new ideas and trends.
If you’re interested in becoming a coolhunter, there are a few things you can do to get started. First, start following trend-spotting blogs and websites. You can also attend trade shows and meetups, and talk to people in your industry to see what’s new and exciting. Finally, keep your eyes open for new products and services that you can try out yourself.
Who knows, you might just be the next big trendsetter.