Corporate communications is the marketing, advertising, public relations, and branding of a company or organization. It encompasses how the company or organization presents itself to the public, including its mission statement, values, and goals. Corporate communications also includes how the company or organization communicates with its employees, customers, shareholders, and other stakeholders.
Some examples of corporate communications activities include:
-Developing and executing marketing campaigns
-Creating and distributing marketing collateral (e.g., brochures, website content, blog posts)
-Drafting and issuing press releases
-Organizing media events and press conferences
-Writing speeches for company executives
-Developing employee communication programs (e.g., newsletters, intranet content)
-Creating shareholder reports and presentations
-Managing the company’s social media accounts
-Building and maintaining relationships with key stakeholders (e.g., customers, partners, media)
-Monitoring and responding to media coverage of the company
-Providing crisis communication support