Demographic Targeting is the process of marketing to groups of people based on shared characteristics such as age, gender, location, income, etc. This allows businesses to more effectively target their marketing efforts and produce better results.
There are many ways to collect demographic data, including surveys, marketing research, and customer data from loyalty programs or other sources. This data can then be used to create marketing campaigns that are tailored to the specific needs and interests of each demographic group.
Demographic targeting can be an effective way to improve marketing results by reaching the right people with the right message. However, it is important to ensure that the data used is accurate and up-to-date to avoid wasting marketing resources on groups that are not interested in the product or service.