What Is Demographic Targeting?

Demographic Targeting is the process of marketing to groups of people based on shared characteristics such as age, gender, location, income, etc. This allows businesses to more effectively target their marketing efforts and produce better results.

There are many ways to collect demographic data, including surveys, marketing research, and customer data from loyalty programs or other sources. This data can then be used to create marketing campaigns that are tailored to the specific needs and interests of each demographic group.

Demographic targeting can be an effective way to improve marketing results by reaching the right people with the right message. However, it is important to ensure that the data used is accurate and up-to-date to avoid wasting marketing resources on groups that are not interested in the product or service.

Related Posts

Ad Blocking

Ad blocking is the practice of using software to block advertising from appearing on websites. Ad blockers are usually used to improve web browsing sp…

View Definition

Ad Filtering

Ad filtering is the process of screening out or blocking ads that appear on websites, in email, or in other digital media. Ad filters can be implement…

View Definition

Advergaming

Advergaming is a type of advertising that involves incorporating advertising messages into video games. Advergaming can take a variety of forms, inclu…

View Definition

Advertainment

Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create…

View Definition

Advertising Agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes o…

View Definition

Advertising Age

Advertising Age (sometimes abbreviated as Ad Age) is an American newspaper and website covering the advertising and marketing industries. It publishes…

View Definition

More Videos