Co-Promotion
Co-promotion is a marketing strategy where two or more parties promote each other’s products or services. The goal of co-promotion is to reach a large…
Commercial Organizations
Commercial organizations are businesses that engage in marketing and other commercial activities. The term can refer to for-profit companies, but is a…
Co-Branding
Co-branding is a marketing strategy that involves forming a partnership between two brands in order to capitalize on each other’s strengths. The goal …
Co-Marketing
Co-marketing is marketing activity undertaken by two or more companies with complementary products or services. The objectives of co-marketing are to …
Cluster Sampling
Cluster sampling is a method of sampling that involves dividing the population into groups, or clusters, and then selecting a random sample from each …
Co-Creation of Value
Co-creation of value is a marketing strategy that involves creating and delivering a unique customer experience by involving the customer in the devel…
Commercial Skipping
Commercial skipping is the ability to fast forward through commercials on recorded or live television. This feature is often included on digital video…
Comparative Advantages
Comparative advantages refer to the economic concept of determining what a company does best in comparison to others in its industry. This can be used…
Commercialization
Commercialization is the process of marketing and selling a product or service. It includes activities such as market research, product development, p…
Competitive Intelligence
Competitive intelligence is the process of gathering, analyzing, and interpreting information about a company’s competitors. The goal of competitive i…
Concept Testing
Concept testing is the process of testing how well an idea or concept is received by a potential customer base. This can be done through surveys, inte…
Competencies
Marketing: The process or technique of promoting, selling, and distributing a product or service.
Competencies: A desirable skill, quality, or know…
Competitor Indexing
Competitor indexing is marketing research that uses a variety of techniques to track the marketing strategies and tactics used by your competitors. Th…
Competitive Position
Competitive positioning is the process of differentiating a company’s products and services from those of its competitors. In other words, it’s how a …
Competitive Advantages
Competitive advantages are the features of a company’s products or services that give it an edge over its rivals in the marketplace. These advantages …
Conjoint Analysis
Conjoint analysis is a statistical technique used in marketing research to determine how people value different attributes (feature, function, benefit…
Canonical Analysis
Canonical analysis is a marketing technique used to identify the most important factors that contribute to customer satisfaction. It involves creating…
Business Analysis
Business analysis is the practice of identifying business needs and determining solutions to business problems. It involves assessing business process…
Cause Marketing
Cause marketing is a type of marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit…
Business-To-Government Marketing
Business-to-government marketing (B2G marketing) is the process of marketing goods or services to government agencies. It is a subtype of marketing th…
Cause-Related Marketing
Cause marketing (also known as cause-related marketing or CRM) is a type of marketing that involves the cooperative efforts of a for-profit business a…
Central Ad Server
A central ad server is a type of marketing software that enables businesses to centrally manage and deliver their online advertising campaigns. Centra…
Celebrity Branding
Celebrity branding is the marketing of a celebrity’s name or image to promote a product, service or charitable cause.
A celebrity can lend his or …
Celebrity Marketing
Celebrity marketing is a marketing tactic that involves using a celebrity’s name, likeness, or endorsement to promote a product or service. This can b…
Certification Mark
A certification mark is a type of trademark that is used to indicate that a product or service has been certified by a third party. The organization t…
Charity Shop
A charity shop is a type of second-hand store that sells donated goods to raise funds for a charitable organization. Charity shops are often staffed b…
Chain Store
A chain store is a retail outlet that is part of a larger retailer’s marketing strategy. The term “chain store” is most often used in reference to dep…
Challenger Brand
A challenger brand is a brand that competes against larger, more established brands in its industry. Challenger brands are often smaller companies tha…
City Marketing
City marketing is the process of promoting a city in order to attract visitors, businesses, and investment. It is a form of place marketing that uses …
Claritas Prizm
Claritas Prizm is marketing segmentation tool that allows marketing professionals to identify and target specific groups of consumers with highly cust…
Choice Modelling
Choice modelling is a statistical technique used to understand how people make choices. It can be used to understand how people choose between differe…
Clearance Sale
A clearance sale is a marketing event where businesses sell off their stock of merchandise at reduced prices. Clearance sales are often held to make r…
Click Fraud
Click fraud is a type of internet crime that occurs when a person, automated script, or computer program imitates a legitimate user of a web browser c…
Click Through Rate (CTR)
Click through rate (CTR) is a marketing metric that measures the percentage of people who click on a specific link or ad. A high CTR indicates that pe…
Brand Language
Brand language is the manner in which a brand speaks to its audience. It encompasses the tone, style and vocabulary that a company uses in its marketi…
Brand Naming
A brand name is a name used by a company to identify its products or services. A brand name may be trademarked. Brand names are often used in marketin…
Branded Content
Branded content is a marketing tool used to promote a product or service through the use of original, creative content that is specific to the brand. …
Brand Preference
Brand preference is the degree to which a consumer expresses a favorable attitude toward or develops a loyalty to a particular brand. Brand preference…
Branding
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
An effect…
Business Marketing
Business marketing is the process of creating and delivering value to customers in order to capture value from them in return. It involves the creatio…