Bazaari
Bazaari is a marketing term used to describe a marketplaces or an environment where people buy and sell goods. The word “bazaar” is derived from the P…
Billboard Advertising
Billboard advertising is a type of marketing in which businesses place large, often static, advertisements in public spaces. Billboards are usually lo…
Behavioral Economics
Behavioral economics is the study of how people actually make decisions, as opposed to the traditional economic model which assumes that people are ra…
Big-Box Store
A big-box store is a large retailer that offers a wide range of products, typically including groceries, furniture, and clothing. Big-box stores are o…
Blind Spot Analysis
Blind Spot Analysis is a marketing tool used to identify potential areas of improvement for a company’s marketing strategy. It involves analyzing the …
Behavioral Targeting
Behavioral targeting is a marketing technique that relies on the tracking of a user’s web browsing habits in order to deliver targeted ads. This data …
BCG Growth-Share Matrix
The BCG growth-share matrix is a tool used by businesses to help them identify which of their products or product categories are generating the most g…
Bazaar
Bazaar is a marketing term that refers to a type of market or fair in which goods and services are exchanged. The term can also be used to describe th…
Blue Ocean Strategy
Blue Ocean Strategy is a marketing theory that suggests businesses should pursue opportunities in untapped markets instead of competing in saturated m…
Brand Architecture
Brand architecture is the arrangement of a company’s brand portfolio. It includes the relationships between different sub-brands and how they are posi…
Brand Community
A brand community is a group of customers and fans who are connected to a brand or company. These communities form around shared values, interests, an…
Brand Alliances
Brand alliances are marketing arrangements between two or more companies that have complementary products or services. The alliance is typically struc…
Brand Ambassador
A brand ambassador is an individual who is hired by a company to promote its products or services. Brand ambassadors are usually marketing or sales pr…
Brand Development Index (BDI)
The Brand Development Index, or BDI, is a marketing metric used to measure and track the development of a brand. The BDI score is based on factors suc…
Aisdalslove
It’s a marketing term that refers to the act of creating a strong emotional connection with a brand. It’s often used in relation to marketing campaign…
Algorithmic Pricing
Algorithmic pricing is the process of using algorithms to automatically set prices for products or services. This type of pricing can be used in a var…
Agricultural Marketing
Agricultural marketing is the process and activities involved in the marketing of agricultural products. It includes all aspects of marketing such as …
Aida Model
The Aida Model is a marketing tool used to identify the most important elements in the marketing mix. It is also known as the “AIDA funnel” or the “AI…
Ambush Marketing
Ambush marketing is a marketing strategy in which a company associates itself with a high-profile event without paying for official sponsorship. This …
American Marketing Association
The American Marketing Association (AMA) is a professional organization for marketing professionals. The AMA defines marketing as “the activity, set o…
Aspirational Age
The Aspirational Age is the period of marketing and advertising history in which products and services are marketed to consumers based on the idea of …
Arabber
An Arabber is a marketing term used to describe a person who sells goods door-to-door, typically in poorer neighborhoods.
The term “arabber” is th…
Association of National Advertisers
The Association of National Advertisers (ANA) is a trade association that represents the marketing interests of companies and organizations in the Uni…
Aspirational Brand
Aspirational brand marketing is a type of marketing that focuses on creating an emotional connection between the consumer and the brand. This type of …
Attack Marketing
Attack marketing is a marketing strategy in which a company focuses its resources on a small group of high-value customers or target markets. The goal…
Audience Response
Audience response refers to the feedback that an audience gives in reaction to a piece of content. This feedback can be either positive or negative, a…
Attitudinal Targeting
Attitudinal targeting is a marketing technique that involves targeting consumers based on their attitudes or beliefs. This can be done by segmenting c…
Attention Tracking
Attentiontracking is a marketing technique that involves measuring and analyzing an individual’s attention span in relation to marketing stimuli. This…
Audience Measurement
Audience Measurement refers to the process and/or methodologies used to collect data on media audiences. This data is then used to provide insights on…
Bachelor of Business
A Bachelor of Business is an undergraduate degree that provides students with the skills and knowledge necessary to pursue a career in business. The c…
Augmented Reality Advertising
Augmented Reality Advertising (ARA) is a marketing technique that uses technology to enhance or create a more realistic experience for users. This can…
Bait Pricing
Bait pricing is a marketing technique in which a company offers a product or service at an artificially low price in order to lure customers into its …
B.C.G. Analysis
The Boston Consulting Group (BCG) Matrix is a tool used by businesses to help them determine what products or services they should invest in. It is al…
Badge Engineering
Badge engineering is the process of taking one product and rebranding it as another. This is most often seen in the automotive industry, where a car c…
Ad Blocking
Ad blocking is the practice of using software to block advertising from appearing on websites. Ad blockers are usually used to improve web browsing sp…
Ad Filtering
Ad filtering is the process of screening out or blocking ads that appear on websites, in email, or in other digital media. Ad filters can be implement…
Advergaming
Advergaming is a type of advertising that involves incorporating advertising messages into video games. Advergaming can take a variety of forms, inclu…
Advertainment
Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create…
Advertising Agency
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes o…
Advertising Age
Advertising Age (sometimes abbreviated as Ad Age) is an American newspaper and website covering the advertising and marketing industries. It publishes…